John Lewis and Waitrose have joined Tesco and M&S in covering the VAT cost of their period underwear range.

Retail Gazette has reported that retailers will absorb the 20% charge on more than 30 period knickers in its stores from next week.

It is the latest industry push following the launch of M&S' and Wuka's 'Say Pants to the Tax' campaign calling on the government to remove VAT on period underwear.

The specialist pants - more absorbent and thicker than typical knickers - are classified as garments meaning they are taxed at 20%.

Jo McKee, John Lewis lingerie buyer, said: "We're known for offering our customers great-quality underwear at affordable prices.

"We feel it's the right thing to abolish this tax on period underwear, to make these essential products as accessible as possible."

Nicki Baggott, Waitrose sanitary products buyer, said: "It's a no-brainer that period underwear should be classed as a period product.

"It's the right thing to do and will help our customers save money on everyday essentials."

Punchline Gloucester.com covered the news on how Tesco was the first retailer  to cut its period wear prices and waive the VAT for consumers.