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Gloucestershire Business News

Is there a new King of Gloucestershire's fashion producing empire?

Move over Julian Dunkerton, there's a new Gloucestershire-based businessman who is chancing his arm as a clothes designer.

In fact, it could be argued that the latest addition to the fashion scene could be rivalling the Superdry supremo for the role of the clothing King of the county.

The exclusive new project has seen the YOOX NET-A-PORTER group link up with the Prince's Foundation to launch The Modern Artisan range of luxury.

And the name of one of the partners gives a clue to the Tetbury-based brains behind the range being His Royal Highness, The Prince of Wales.

The initiative will see Italian and British design and manufacturing students and graduates work together to produce a luxury capsule collection of menswear and womenswear.

Federico Marchetti, chairman and CEO of YOOX NET-A-PORTER said: "Designed in Italy and crafted in the UK, the Modern Artisan Collection will be an important expression of how talent ant technology can work across boundaries and borders.

"This project, part of a long-term partnership between YOOX NET-A-PORTER and the Prince's Foundation will help equip a new generation of skilled men and women to fuse traditional craft with digitally-infused creativity.

"And importantly to do so sustainably following the example of the Prince of Wales, who has dedicated the last 40 years to building a more sustainable future."

Jacquelien Farrell, eductation director for the Prince's Foundation added: "At the Prince's Foundation we deliver education programmes to thousands of people every year inspired by the vision of The Prince of Wales.

"Sustaiability is at the heart of everything we do so we are proud to have partnered with YOOX NET-A-PORTER to deliver this truly innovative training programme."

The collection will be launched next year to coincide with YOOX NET-A-PORTER GROUP's 20th anniversary and will be sold across all YOOX NET-A-PORTER GROUP brands.

Profits from the sale of the collection will be donated to The Prince's Foundation to support its charitable work.

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