Innocent explanation behind Forest Green name change
By Rob Freeman | 2nd October 2020
Forest Green Rovers have signed a deal with innocent drinks for the naming rights to its stadium - with fans asked for ideas for the new name.
And while nominations for the permanent name are coming in, The New Lawn will be christened the innocent [insert name here] stadium for one match.
The sponsorship deal with the sustainable smoothie maker entitled them to rename the ground, which they opted to put to fans via social medial.
A panel including Forest Green chairman Dale Vince will select a shortlist with the new name decided by a fans' vote.
Mr Vince said: "This is a great idea from the innocent team to crowdsource a name.
"We can expect all sorts of suggestions, especially from fans of other clubs - this is football after all - and it's going to be fun.
"Meanwhile, even our interim name is good. I'm looking forward to hearing media pundits saying that at this weekend's game."
The temporary name, which has been unveiled in a sign at the club, will be in place for tomorrow's League Two match against Walsall.
Innocent's UK marketing director Anna Bateson said: "We're a green company, they're the greenest team in the world. At the end of the day, it's a match made in heaven.
"Our marketing team had the great idea to name the stadium but then had no great ideas for what to name it - the best they had was Greeny McGreenFace and we're not calling it that.
"So rather than do the work themselves, our marketing department reckoned they'd just let someone else do it. It's over to the fans to decide."
Read a full interview with Dale Vince in the Green Issue of Punchline magazine - out online next week. Subscribe to the daily Punchline newsletter to read it first.
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