Images show what Gloucester's old Primark store could become
By Matt Hall | 23rd September 2021
Speculative CGI images have been released showing what Gloucester's soon-to-be former Primark site could look like after redevelopment.
With Primark set to move into its new home at the former BHS department store before Christmas, commercial property specialists Bruton Knowles are marketing 53 Eastgate Street to potential new occupiers.
Named 'Brockworth Studios' as a working title, the 17,781 sq ft building sits on the entrance to Kings Walk with frontages on both Clarence Street and Eastgate Street.
Owners of Kings Walk Shopping Centre since 2017, Reef Group believe the site is crucial to the regeneration plans for the city with its location just a stone's throw from the Kings Quarter £107m The Forum projects.
Ester Croft, development director at Reef Group, said: "The site will be known locally as Gloucester's Primark, but we have been exploring different options for its reuse and refurbishment and one of those has been for some kind of flexible working space.
"We have instructed Bruton Knowles to explore and investigate locally to gauge interest. So far we have had a positive response."
Advertised as available on flexible leases with all-inclusive rent terms, Bruton Knowles said the space will be suitable for co-working, private offices and meeting rooms.
Proposed floor plans for the three-storey building show areas designated for a café and bar, community co-working spaces as well as podcast, recording and YouTube studios.
Dorian Wragg, partner at Bruton Knowles said: "In keeping with the innovative designs and flair that Reef Group have brought to The Forum development, the company are seeking ideas from businesses to repurpose this surplus retail space that are bold and ambitious.
"The building readily lends itself to providing high quality offices to be let on either a floor by floor or individual office suite basis aimed at the local SME market.
"As a gateway site located at the entrance to the Kings Walk redevelopment with easy access to all of the city's public transport hubs and the main car parks, it is also an ideal location for a media centre, an arts venue or for other cultural activities."
Ester Croft added: "With Primark set to open its new store before Christmas, it means we are very focused on making sure that we have some good ideas developing for what we will do with the space that they vacate.
"It's a great space in a fantastic location. If businesses have thoughts on how it could be utilised - we are all ears."
For more information, visit www.brutonknowles.co.uk or call 01452 880000.
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