Iceland has partnered with Deliveroo to offer a rapid grocery delivery service, reports Retail Gazette.

The move will see more than 3,000 of the frozen food specialist's products, including essentials, fresh and frozen groceries, available on the delivery platform.

The partnership launched in 53 stores yesterday (Sept 25) and will be rolled out to over 800 Iceland and The Food Warehouse stores by the end of October.

Iceland had two stores in Gloucester and three in Cheltenham.

The expansion adds to Iceland's existing rapid delivery partnerships with Just Eat and Uber Eats. The supermarket also offers next day and same day delivery through its own extensive store-to-door delivery network.

Justin Addison, Iceland Foods international and partnerships director, said: "We're dedicated to making sure our customers can enjoy our innovative, value-driven range of products, no matter where they are.

"This past year has been a real moment of growth for Iceland and The Food Warehouse, and we're thrilled to add Deliveroo to our list of partners. More customers across the UK will now be able to easily access their favourite Iceland products from the comfort of their own home."

Suzy McClintock, Deliveroo vice president of new verticals, said: "We're delighted to announce our partnership with Iceland, bringing thousands of fantastic products to customers across the UK in as little as 25 minutes.

"As demand for convenient grocery delivery grows, this partnership means even more households can access their Iceland favourites quickly and easily via our app, including thousands of great value products."