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Gloucestershire Business News

Iceland food to be sold in The Range

Discount home and garden retailer, The Range, is to diversify its 'range' with food from Iceland.

The new partnership will initially be introduced in three stores in the Midlands and Liverpool, as reported by the BBC. The companies said plans to roll the concept out to further stores will follow.

The Range has stores in Cheltenham and Gloucester.

Both companies say they are dedicated to bringing their customers quality products at competitive prices. Iceland hopes to reach new customers who have never shopped at its stores before, through its partnership with The Range.

Iceland saw sales rise 8% to more than £3bn last year. It was also named the UK's top supermarket for customer satisfaction for the first time this year.

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