Huge investment in menswear for John Lewis
By Sarah Wood | 15th July 2019
John Lewis & Partners is to introduce a new own brand menswear line and has revamped its existing Kin range.
The 280-piece collection is due to launch in September and the retailer, which has a store in Cheltenham, says it will aim to deliver "fit, design, quality and style", as reported by Retail Gazette.
The partnership's Kin range was introduced in 2013, but it will now shift its focus to durability and performance.
John Lewis says this is its "most significant" investment in menswear.
The retailers has already introduced six new menswear labels to its range: Maison Labiche, Les Basics, Wax London, SKU, Far Afield and Tretorn.
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