Housing association thinks pink to raise breast cancer awareness
By Sarah Wood | 20th October 2023
The site team at Bromford wore pink at a development in Cheltenham today (October 20) to help raise awareness for Breast Cancer Now.
The site team at the Old Gloucester Road development dressed to impress, by switching out their usual hard hats and high visibility jackets for bright pink hats and vests to donate to the wear it pink campaign.
Over the past 20 years, wear it pink supporters have raised £39 million for people affected by breast cancer. The charity helps fund vital research across the UK and Ireland to help find a cure for all stages of breast cancer.
Simon Kershaw, head of construction at Bromford, said: "We are very happy to be supporting wear it pink for breast cancer awareness. The site team here at Old Gloucester Road had a lot of fun wearing pink PPE for the day.
"We're taking part in this fantastic campaign to support those suffering with breast cancer and hopefully do our bit towards raising awareness.
"We hope that our contribution to Breast Cancer Now can help to make the day even bigger and better than last year, and the money raised will help us get closer to beating breast cancer altogether."
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