Hobbycraft launches fabric partnership with Joules
By Sarah Wood | 14th October 2021
Hobbycraft has launched an exclusive festive fabric collection with fashion and lifestyle brand, Joules.
The range includes seasonal fabric designs and Christmas panels, as well as new sewing accessories in some of Joules' most recognisable heritage designs, as reported by Retail Gazette.
The new designs will be available in various formats, including fat quarters and cotton fabric rolls, with selected patterns also available by the metre in-store.
Hobbycraft, which has stores in Cheltenham, Gloucester and Cirencester, has also used one of Joules' patterns across a range of sewing kits, accessories and essentials.
Hobbycraft said there has been a resurgence in crafting and sewing and Joules' heritage designs are perfect for crafters.
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