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Gloucestershire Business News

Heart charity fundraising for mental health support

Gloucester charity Heart Heroes has teamed up with Aviva to launch a special appeal to raise funds to promote mental health.

The charity wants to raise £3,000 which will be used to support the mental health of the children it works with - all children with congenital heart conditions - and their families.

Donations for the appeal can be made via the Aviva Community Fund's crowdfunding platform. Once 25 per cent of the £3,000 target has been reached, then Aviva employees get their chance to make a donation too. Each Aviva employee is given £60 by the company to put towards good causes selected by the Fund, and the Heart Heroes team hope some of that will come their way.

"We are thrilled to have been selected by the Aviva Community Fund," said Kelly Cornish, founder of Heart Heroes. "We would be so grateful for any donations, because supporting the mental wellbeing of the children and families we work with is so important, especially now while we live through the pandemic."

As an incentive to make a donation, Heart Heroes is giving away a water bottle for a £10 donation, for £30 you get a family ticket to a Heart Heroes event, for £50 a voucher for afternoon tea, and for £100 you get a Heart Heroes hoodie.

Donations to the Aviva/Heart Heroes crowdfunding appeal can be made at

The Aviva Community Fund annually supports small charity projects to the tune of £1m. This year the Aviva Community Fund has teamed up with online fundraising platform, Crowdfunder, to give eligible causes in the Fund the chance to learn valuable crowdfunding skills and inspire support from Aviva employees and the public.

Jude Brooks, UK Head of Corporate Social Responsibility at Aviva, said: "We know that even the smallest charities can have a massive impact in building stronger communities. The ambition of the Aviva Community Fund is 'teach a man to fish' rather than 'give a man a fish'. By focusing on training and coaching from Aviva's people, as well as enabling fundraising we hope to help causes become more self-sustaining.

"We are extremely proud to support Heart Heroes and look forward to enabling them to bring ideas to life. By caring more about our community today we can all create a better future tomorrow, so we hope the local community feels inspired to support their crowdfunding campaign too."

For more information about Heart Heroes and the work it does supporting children in Gloucestershire and throughout the South West, visit or email Kelly:

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