Hawkins & Brimble take step away from plastic
By Rob Freeman | 12th February 2021
Hawkins & Brimble has partnered with The Marine Conservation Society to launch a range of sustainable men's grooming products.
The 12-month deal is part of the Gloucestershire company's drive to significantly reduce the amount of plastics used in its products.
The new range will see the company's shampoo and conditioner move from plastic into aluminium refillable 250ml cans with new lines such as lip balm, hairspray and an eau de parfum in either 100 per cent glass or aluminium bottles.
Chief executive Stephen Shortt said: "It's a big deal for me personally. We really want to be active with charitable work and their cause is in line with my view on plastics and the eco issue of the day.
"We've been working with them on new products to bring to market this year.
"We are moving away from plastics completely by the end of 2021."
The new range will be available from June at the company's website.
Marine Conservation Society corporate partnerships manager Richard Roberts said: "We were delighted when Hawkins & Brimble approached us with an aim of working together and to support the funding of our work.
"Hawkins & Brimble is making impressive progress to totally eliminate single use plastic from their business."
He continued: "Single use plastic is hugely damaging for our beautiful marine environment and we applaud Hawkins & Brimble for their commitment to minimising their impact.
"We are excited to work together to spread the word about how amazing our marine environment is, and how important it is to look after it."
The Marine Conservation Society campaigns for clean seas and beaches, sustainable fisheries, and protection of marine life.
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