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Gloucestershire Business News

Hair salons in crisis as clients embrace the natural look

Hair salons have seen a huge fall in customers in recent months, according to the latest figures from the National Hair and Beauty Federation.

Salons have been hit by a double whammy of clients learning to take care of their own hair during lockdown and a lack of social events that they need to look their best for. And the federation warns that as many as 40 per cent of salons nationally don't know whether they will survive until Christmas, as reported but the Sunday Times.

The NHBF said clients weren't booking colour treatments, because they feared they would be unable to maintain their colour in the event of another lockdown.

Adrian Ball, director of Kara Hair and Beauty in Gloucester, said: "During lockdown, people learned how to cope with their own hair, which is having a detrimental effect for the salon. With no events like weddings or parties, people just don't need to get their hair done so much, which is causing a huge problem for the industry. In the run-up to the festive season, with no Christmas parties, it's going to be the same for the foreseeable future.

"In this area, we're not as bad as up north where they have the local lockdowns, but maybe we still have that to come."

Salons in London and big city centres have been worst hit, as people working from home have been opting to use local salons, if they go to the hairdresser at all.

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