Great lockdown bake-off helping sales
By Rob Freeman | 21st April 2020
Alcohol and baking supplies are among the items filling the nation's shopping baskets during the coronavirus lockdown.
But research by market analysts IRI suggests large chunks of the nation are going without make-up while working from home.
Supermarket and grocery sales were up by 1.9 per cent in the week up to April 5 compared with the same period in 2019 - down from the rise of up to 50 per cent as panic buying took hold ahead of the government restrictions.
But while the stockpiling has calmed down, certain goods are still flying off the shelves.
Baking goods were the fastest-growing category with sales up 49.3 per cent.
Canned meat and sausages were next on the list with alcohol, toilet rolls, tissues and packaged foods such as pasta all showing a growth of more than 14 per cent and frozen vegetables also on the rise.
But cosmetic sales slid by a third with sales of newspaper down by a quarter and oral hygiene products by more than 10 per cent. IRI believes the fall in toothbrush and toothpaste sales may be down to earlier stockpiling.
The sale of garden plants and flowers plummeted by 62 per cent despite the closure of garden centres and DIY stores with many shops increasing the space given to groceries.
IRI commercial director Tim Dummer told The Guardian: "As social distancing restrictions limit retailers' capacity to service many more customers in stores, the UK market has begun to adjust to the new lockdown norm and we see grocery sales begin to stabilise.
"UK shoppers continue to shop less frequently but spend much more each time."
Copyright 2020 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.