Skip navigation

Gloucestershire Business News

Google and Facebook could be fined billions under new law

Companies like Google and Facebook could be fined billions if they fail to protect users' privacy under a new law.

The fines are part of the Data Protection Bill, which the government is introducing to give people more control over their online data, as reported by Sky .

It will place new requirements on companies about how they are allowed to hold and use data about people.

In the case of the most serious breaches, companies could be fined £17m or 4% of their global turnover, whichever is higher.

Companies like Google and Facebook which use individuals' data to sell advertisements, are likely to be hardest hit.

Under the new proposals:

People will have the 'right to be forgotten' online

Individuals can ask social media platforms to delete information they posted when they were children

People must give consent for their personal information to be collected online

Businesses often check prospective employees' social media before employing them. The new proposals will allow people to 'clean up their act' online and not have potentially damaging posts visible for many years.

Instead of 'opting out' of marketing information, users will now have to 'opt in'. It means companies will have to work harder with their online advertising to reach the right people, after Facebook and Google had made it so easy for them in recent years.

What do you think? Email mark@moosemarketingandpr.co.uk 

Subscribe to Punchline

Related Articles

New appointments at the top of Gloucestershire’s biggest business Image

New appointments at the top of Gloucestershire’s biggest business

A new chairman has been announced to head up what – by ‘turnover’ – is the county’s biggest business.

Government's man explains real reason he has joined the board of county firm Image

Government's man explains real reason he has joined the board of county firm

Yesterday we reported how the Department for International Trade had placed one of its own into the management team at one of Gloucestershire’s most high profile plcs.

Cost-saving store closure plan costs M&S two thirds of profits Image

Cost-saving store closure plan costs M&S two thirds of profits

Pre-tax profits have fallen by more than two thirds to £66.8 million for high street giant Marks and Spencer.

Is GDPR the most confusing legislation ever? Image

Is GDPR the most confusing legislation ever?

The new General Data Protection Regulations come into force on Friday May 25 and it seems that confusion still reigns supreme.

Copyright 2018 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.