Skip navigation

Gloucestershire Business News

Google and Facebook could be fined billions under new law

Companies like Google and Facebook could be fined billions if they fail to protect users' privacy under a new law.

The fines are part of the Data Protection Bill, which the government is introducing to give people more control over their online data, as reported by Sky .

It will place new requirements on companies about how they are allowed to hold and use data about people.

In the case of the most serious breaches, companies could be fined £17m or 4% of their global turnover, whichever is higher.

Companies like Google and Facebook which use individuals' data to sell advertisements, are likely to be hardest hit.

Under the new proposals:

People will have the 'right to be forgotten' online

Individuals can ask social media platforms to delete information they posted when they were children

People must give consent for their personal information to be collected online

Businesses often check prospective employees' social media before employing them. The new proposals will allow people to 'clean up their act' online and not have potentially damaging posts visible for many years.

Instead of 'opting out' of marketing information, users will now have to 'opt in'. It means companies will have to work harder with their online advertising to reach the right people, after Facebook and Google had made it so easy for them in recent years.

What do you think? Email mark@moosemarketingandpr.co.uk 

Related Articles

Cotswolds technology used by surgeons around the globe

Technology developed by a pioneering Cotswolds company has been used by surgeons in Australia in a landmark 5000th medical procedure.

Click here for more details

Former rugby star opens new store in Gloucester

Gloucester rugby legend Phil Vickery is launching a flagship store in the city for his Raging Bull clothing brand.

Click here for more details

Ford announces £2,000 scrappage scheme

Ford has launched an incentive for UK consumers to trade in cars over seven years old by offering £2,000 off some new models.

Click here for more details

Small firms call for clarity on business rates software updates

Yesterday marked the Government deadline for delivery of business rates software updates to local authorities.

Click here for more details

Copyright 2017 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.