Gloucestershire pub owners look forward to England game
By Sophie Ladd | 2nd July 2021
During the last Euros England match on Tuesday, boozy Brits drank a total of 5 million pints.
After England's incredible win, another match is on the cards this Saturday.
Many pubs across the county are fully booked for Saturday night's quarter final match.
When asked how Saturday is looking for their pub, Steve Williams, a member of the bar staff at The Royal Oak in Bishops Cleeve had this to say:
"We will sell a few [pints], yes. We are fully booked for the football. Sport has helped us a great deal in getting close to [business] levels pre-pandemic.
"The current restrictions are having a real impact on sales, though, and if people are waiting too long for a drink they'll just leave. We've also needed more staff, but people don't want to work in the trade anymore."
Pub chain Greene King, which has a number of pubs locally also weighed in on the current situation and how profitable it is for sales.
Greene King's CEO Nick Mackenzie, said: "Capacity restraints mean we have still lost out on £1 million every England game in the group stages and if England make it to the final, we're looking at a potential loss of £10 million from the tournament."
The Federation of Small Businesses said: "Saturday's game represents a wonderful opportunity not only for England to progress further in this tournament but also for our local hospitality businesses to make some much needed cash as people join together to share the experience.
"In years gone by having have an important England game on a Saturday night would have been most publican's dream but obviously we are in different times now and it is vital that everyone respects the lockdown restrictions and enjoys the game at our brilliant local Gloucestershire pubs in a safe, Covid-secure manner.
"Let us just hope that by the time the final whistle goes we get the right result on the pitch so that our local pubs can look forward to yet more nights of England matches this summer."
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