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Gloucestershire Business News

Gloucestershire fashion brand sales exceed pre-pandemic figures

Tewkesbury-based retailer, Weird Fish, has seen store sales increase by a third in the year-to-date compared to 2019.

The fashion brand has seen a 31 per cent increase in sales so far this year, compared to 2019, and a 22 per cent rise in like-for-like sales between April and June 2022, compared to the same period last year.

Weird Fish has 17 branded stores, including one at Gloucester Quays, and 300 stockists around the UK.

Ben Mercier, customer director at Weird Fish, said: "Some may say the future looks bleak for stores, yet there is evidence that store performances for some multi-channel retailers are thriving, and they still form a crucial part of their business strategy - for good reason.

"Stores complement our online channel, and vice versa. We believe the success of our stores comes down to various elements - strong marketing campaigns, great customer service, prime locations, but above all, customers recognise that our products present great value and high quality."

Weird Fish committed to freezing prices for spring/ summer 2022, to help maintain customer confidence in the brand during the cost-of-living crisis.

The retailer said it chooses its store locations carefully, based on where it knows its customers shop.

Mr Mercier continued: "Location is everything, and just because a store works in one area doesn't mean it'll work for another. It's far better to excel in fewer locations than stretch yourself too thinly."

As part of its digital investment, Weird Fish has upgraded all its stores to allow customers to place online orders on site, to make their shopping experience easier.

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