Gloucestershire company splashing out millions on Love Island partnership
By James Young | 4th June 2019
Lucozade Ribena Suntory is not missing a beat when it comes to the advertising market - and they are paying a pretty penny to get their product noticed.
Eagle-eyed viewers watching the return of ITV hit show Love Island last night will have noticed that Lucozade Zero is the official soft drinks partner of the show.
It is the second year that the company - who produce their drinks at the Royal Forest Factory in Coleford - have been involved in the show.
Catch the latest ad from our in-house creative team as Lucozade Zero returns to our screens as the official soft drinks partner of @LoveIsland tonight. #marketing #design #LoveIsland pic.twitter.com/YVBdTq4x1C— LRSuntory (@LRSuntory) June 3, 2019
Last year, it was reported that the partnership with Love Island was worth as much as £6million. Small change when it's considered that the company turns over in excess of £400million annually.
According to the company's social media profiles, the advert was designed and created by the company's in-house creative team TED.
Lucozade Ribena Suntory had a big June for sponsorship deals - although it didn't get off to the perfect start.
Boxer Anthony Joshua promotes the company's Fruit Punch (see what they did there), although he suffered a shock defeat in his world title fight on Sunday morning.
Lucozade also sponsor the England women's football team, The Lionesses. They start their World Cup campaign against Scotland in France, on Sunday.
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