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Gloucestershire businessman launches all-electric automotive company

A boss of Mitsubishi Motors in the UK has launched a new multi-brand business, Innovation Automotive (IA).

Cirencester-based IA promises to simplify and demystify the process of switching to electric for businesses and consumers, bringing a new level of accessibility to the market.

CEO Paul Brigden is heading up the business with the help of other senior management staff from his time at Japanese car maker Mitsubishi Motors and Colt Car Company.

Operating from offices on Cirencester Business Park on Love Lane, IA said it will initially focus on the Light Commercial Vehicle (LCV) market, and its introduction could not come at a more pertinent time for the sector.

Recent data released by the Society of Motor Manufacturers and Traders (SMMT) shows that, despite year-on-year growth, 'Alternatively Fuelled Vehicle' LCV sales accounted for just 3.86 per cent and 2.38 per cent of monthly sales in June and July 2021.

Paul Brigden said: "Innovation Automotive exists to make the switch to electric as hassle-free and straightforward as possible. IA hopes to challenge the reticence and scepticism that still exists in the market and help customers feel comfortable that they are making the smart choice.

"IA's leadership team have been in the UK automotive industry for many years, and we understand the barriers that exist to making the switch to electric. That's why we created this company. This is about offering the right products, at the right price with the right level of service."

The first brands that IA will distribute in the UK will be DFSK and Skywell, with the DFSK EC35 compact panel van the first vehicle to go on sale in early 2022.

This will be followed by the DFSK EC31, an electric chassis cab van.

IA also has an exclusive agreement to provide Skywell commercial vehicles and will be introducing Skywell products to the UK in the near future.

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