Gloucester Rugby have signed a new sponsorship deal with a major cleaning products firm on the eve of the new season.

The deal with Kärcher UK, which extends to the Gloucester-Hartpury Women's team and Gloucester senior academy, includes branding on the club's shirts and cleaning at Kingsholm.

Gloucester's chief operating officer Alex Brown said: "This partnership represents a great opportunity for Gloucester Rugby.

"Kärcher is a globally recognised brand, their products are known for being excellent and we are delighted to be working with them going forward.

"It was clear from early on that the team at Kärcher are passionate about rugby and understand the potential Gloucester Rugby has. We have some exciting plans in place."

Kärcher branding will appear on the big screens every time a try is scored and on the roof of the Lion's Den in Kingsholm.

Managing director Simon Keeping said: "We are delighted to be partnering with Gloucester Rugby. We both have a long history and belief that resilience and hard work will deliver top performance.

"Gloucester's vision and ambition align with the core values of Kärcher, as do the values of rugby. All of us at Kärcher look forward to an exciting season."

Gloucester start the new Premiership season at Leicester tomorrow.