Cracking Australia was one of the main aims Phil Vickery had during his sparkling rugby career, and now he looks set to follow suit in his post-playing exploits.

The former Gloucester and England prop - who memorably won the Rugby World Cup in England Down Under in 2003 - launched clothing range Raging Bull late in his career.

Now an established business in its own right that supplies playing and training kit and leisure wear across the country, Raging Bull is branching out in Australia.

Proud boy today ... pic.twitter.com/Zy48SVQxew

— Phil Vickery MBE DL (@Phil_Vickery) October 8, 2019

Earlier this week, Vickery - whose Raging Bull nickname is inspiration for the company's name - posted a series of videos on social media showing the range on sale in Myer department stores.

The Melbourne-based chain of department stores have outlets in all of the big Australian capital cities as well as in 50plus other locations across the country.

The stores turnover in excess of AUD$2billion per year and are the big name in retail Down Under.

And now Raging Bull is part of the mix with Vickery's signature range of leisurewear on offer  in 20 Myer stores and online to Aussies.

Speaking to Punchline from Australia, the former England captain said: "I'm  currentlyin Australia launching Ragingbull with Myer, we've gone into 20 stores here.

"Things are good and trade is strong in the UK. Slightly nervous about Australia but definitely feel a positive response from people,"

Vickery was joined for the launch in Sydney by two Australian rugby legends in Stephen Hoiles and Lote Tuquiri.

A rose between two... 😉👀🌹

The Raging Bull @Phil_Vickery has teamed up with two ex Wallabies to LAUNCH his brand in Australia with @myer 👍🏽 pic.twitter.com/hdDpm1sSPX

— Raging Bull (@RagingBullLtd) October 9, 2019

And the two Aussies wasted little time in ribbing their pom guest in the Sydney spring sunshine, by asking if he had already got sunburned in his short period outside.

Vickery first came up with the idea for Raging Bull during the same year as he won the Rugby World Cup: 2003.

He helped build the company alongside his former Gloucester front-row partner Andy Deacon - who is still the firm's south west sales manager.

After retiring from rugby he has combined the clothing company with numerous other pursuits, including his career as a chef, having won Celebrity Masterchef in 2011.

Raging Bull Leisure have their head office at Overton Farm in Maisemore and according to their last set of company accounts employed more than 60 members of staff.

Read more: Former Gloucester Rugby and England star still the turnover king as firm's revenues pass £3million