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Gloucestershire Business News

Gloucester Rugby appoint 'modern day legend' to role of commercial director

A man who has been described as "one of the modern legends to have worn cherry and white" has been appointed as Gloucester Rugby's new commercial director.

Alex Brown joined Gloucester as a second-row forward in 2004 and made more than 200 appearances for the Cherry and Whites in the following decade.

Injury forced him to retire during his testimonial year in 2012, but he remained at the club as rugby operations manager, working alongside the club's commercial department.

His experience in both on and off-field roles made him an obvious candidate to

be the club's commercial director, according to club chief executive Lance Bradley.

"First and foremost, Alex is a man who commands respect both here at the Club and also in the community," Mr Bradley said.

"His playing career speaks for itself, he is quite rightly regarded as one of the modern legends to have worn Cherry and White.

"But, in addition, he has more recently developed into a respected manager off the field, with a unique knowledge of the workings of the Club and the game of Rugby Union.

"Recent seasons have seen him work hand in hand with the club's commercial team, so much so that I am confident that he will make a seamless switch into his new role and be an outstanding success and a continued asset to the Club."

Capped three times by England, Brown is currently studying for a MBA in Business Administration at Salford University.

He said: "The role of Commercial Director is an incredibly exciting opportunity.

"I look forward to contributing to the commercial side and feel I can bring a unique insight and understanding of the Club which I have been part of for many years.

"I hope to be a strong addition at Kingsholm and look forward to working with Lance and David (Humphreys, director of rugby) to deliver our business strategy to achieve success on and off the pitch over the coming seasons.

"I am very much looking forward to joining the team at Kingsholm whilst continuing to maintain a strong relationship with David and the rest of the management team, strengthening our links between Kingsholm and Hartpury."

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