SEVEN YEARS LATER: Gloucester Quays finally gets decision on full-price sales
By Laura Enfield | 17th January 2025
Seven years after it first applied Gloucester Quays has been told it can give over more floor space to non outlet goods.

It means up to 10 shops can now sell some full-priced goods.
Bosses first asked the council for permission to relax restrictions in 2017 after it was found to have breached the conditions of its original permission.
A report by council officers said two units had been "occupied and traded from in an unauthorised manner, which this application seeks to regularise". One of those stores was Gloucester Rugby Club.
Gloucester Quays LLP applied to vary three conditions of its original planning permission and add a new one to "reflect change in circumstances and current tenant requirements".
It wanted a limited amount of floorspace within Gloucester Quays to be free of certain outlet restrictions, including the type of goods sold and the reduced sale prices.

A report by council officers said additional unrestricted retail floorspace in an out of centre location was "contrary to policy" and a similar application had been refused previously.
However it was agreed to negotiate a S106 agreement to prevent 'doubling up' of unrestricted floorspace.
Officers were unable to decide the application until this was signed, which took place on January 6 this year. Gloucester City Council has not revealed why it took seven years for it to be finalised.
It issued its planning decision to permit the application on January 7.

It will allow 229 sqm of floorspace, spread over up to 10 units at the shopping centre, to be free of certain outlet restrictions, meaning they can sell some products at full price.
A portion of each of the shops will still be subject to the outlet restrictions.
A spokesperson for Gloucester Quays said: "The recent planning permission granted by Gloucester City Council was submitted some years ago to formally enable a small number of units at Gloucester Quays to be used to sell a very limited amount of goods at full price.
"The space in question equates to less than 1% of the total retail space at Gloucester Quays.
"The application and consent simply reflect historic trading circumstances at the outlet, where some stores, such as the Gloucester Rugby Club, have limited ranges of goods that are not discounted."
The spokesperson declined to comment on whether the Quays was struggling to find outlet retailers for empty units or whether the changes were influenced by the upcoming opening of the Cotswolds Designer Outlet.
Punchline-gloucester.com says "We are big fans of Gloucester Quays and always have been and we understand the changing nature of retail and the hospitality industry.
"But is this the start of a slippery slope, mission creep, to accept fully priced retailers?
"Only time will tell."
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