A Gloucester company has opened up a new office in Llanelli, South Wales, to make the most of the changes to the Severn Bridge tolls.

K Sharp applies ist passion for technology and how people use it to help companies improve how they interact with their tasks, the systems and tools they use, and the environments they operate in.

With the cost of crossing the Severn Bridge already reduced, and set to be removed altogether at the end of the year, K Sharp managing director, Barry Kirby, has opened up the office in Llanelli, which is 10 minutes from the M4, to open up new opportunities in Wales. With the company's office at Waterwells in Quedgeley still open, K Sharp will be able to maintain its relationships in Gloucester, including the University of Gloucestershire, and a number of industrial partners.

Barry (pictured with fellow director, Amanda Kirby) said: "We have a strong record for delivering human science research and human factors consultancy out of Gloucester, and we now have the opportunity to do the same out of Llanelli. This is an exciting move for us.

"Whilst we will still be supporting our military customers in the UK, we will also be looking to make more of our research and activities in smart cities, where we hope to make strong use of both Llanelli and Gloucester to research into and help the engagement of residents in the development of smart cities and smart technologies."