A highly anticipated sportswear and fashion brand opened its store at Gloucester Quays yesterday, 15 November.

The apparel and footwear giants stock the full Adidas product range, as well as product ranges from Reebok.

It joins the likes of Nike Factory Store, Gloucester Rugby's shop and an Asics outlet which already thrive within the outlet centre.

The new store opened up in three vacant units within the centre and covers 5,995 sq ft. Two of these units were previously home to Klass and Cotton Traders, who moved out earlier this year.

Gloucester Quays is owned by Peel and is branded as Lifestyle Outlets.

Adrian Wright, Lifestyle Outlet's leasing director, said "Adidas is a fantastic new addition to Gloucester Quays and will complement our existing fashion, sports and streetwear brand mix. New stores, restaurants and successful events have cemented Lifestyle Outlets Gloucester as a major lifestyle and leisure destination, recognised across the county and beyond.

"Occupier interest, footfall and sales continue to be strong for the centre as we build towards our busiest period over Christmas."