George brand to sell second-hand clothes at Asda
By Sarah Wood | 29th April 2021
Asda will start selling second-hand clothes at 50 of its supermarkets across the UK.
The UK's third biggest supermarket chain has already successfully trialled the concept at a store in Leeds and is now set to stock the used garments more widely, as reported by the BBC.
George at Asda has joined forces with specialist wholesaler Preloved Vintage Kilo to make the scheme happen. It follows an Asda scheme encouraging customers to take unwanted clothes back to stores.
The new concept will retail under the PVW (Preloved Vintage Wholesale) brand and will be available in stores in Bristol, Birmingham, Edinburgh, London and Brighton, among others. It is not yet known whether stores in Gloucester or Cheltenham will be part of the plans.
Preloved Vintage said it has already prevented more than 800 tonnes of clothing ending up in landfill and the partnership with Asda will increase that dramatically.
It said working with Asda will help bring sustainable fashion to the mainstream - and that more people shopping for vintage and retro clothing will increase the impact on the climate change.
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