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Gloucestershire Business News

Gender neutral children's clothes designer from Stonehouse featured in Vogue and Vanity Fair

A gender neutral children's clothes designer from Stonehouse said being featured in Vogue and Vanity Fair was a "life goal".

Alice Gardner launched Baby G Boutique in 2019 to fit around caring for her three children, who all have learning difficulties.

Her clothes are already stocked at Sourced in Stonehouse High Street and the brand is now receiving national attention.

Her Flower Fairy print dress made from organic cotton jersey features in this month's 'Vogue's Little Lambs'.

Baby G Boutique founder Alice said: "When they emailed me I thought it was a scam because I didn't know why they would pick me.

"It was completely out of the blue. They found me on Instagram and said they liked my stuff.

"Since the high street has opened back up business has been really dire so this is really an achievement and has led to me being featured in Vanity Fair.

"I'm so happy as being in Vogue is up there as a top life goal."

Born and bred in Stonhouse, Alice previously worked as a hairdresser, a cleaner and as a customer advisor at Ecotricity.

She started making children's clothes after struggling to find a job that would fit round caring for her three children. Jimmy, 11, has ADHD and autism, while Richard, 4, and Nancy, 2 are both autistic and non-verbal.

Alice said: "People say they don't know how I do it but I have never known anything else. They are all amazing and have their own ways of doing things."

The 30-year-old runs the business from the bedroom she shares with husband Richard and often uses her own children as models.

She said: "I have always been into fashion. When I was younger I used to cut the legs off my jeans and make bags. It was always more of a hobby and I still can't believe what has come out of it.

"I just buy what I like and I really like gender neutral clothes. If a girl wants to wear tractors why shouldn't she? I will make a dinosaur dress for a girl or rainbow leggings for a boy. A lot of my fabrics are gender neutral, like a moon and stars.

"I also buy all my fabrics from other small businesses in the UK and only make to order so there aren't hundreds of items sat around not being sold. My clothes last for years which is more sustainable than a £4 pair of leggings that rips after a few uses and gets thrown away.

"While I would love the business to be a bit bigger I don't want to lose my life balance or my vision for what it should be. I don;t want to produce masses of clothes. I want to produce clothes for children as and when they are needed."

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