Industry to promote responsible gambling campaign
By Sarah Wood | 17th October 2018
The biggest ever industry-wide campaign to promote what is being called 'responsible gambling' is due to take place.
Due to take place in November and involve every major operator in the UK and Ireland, the campaign is also supported by the two biggest gambling charities.
More than 127,000 staff at over 11,000 gambling venues and online sites in the UK and Ireland will take part in Responsible Gambling Week (November 1-7) in the effort to trigger a national conversation with customers, their friends and families about what it means to gamble responsibly.
The theme of the week is 'Let's Talk About Responsible Gambling' and practical advice will be shared through social media to ensure the 'responsible gambling' messages reaches the widest possible audience.
By coming together as one, operators from every gambling sector are looking to promote what they say are five responsible gambling 'behaviours':
- Only spend what you can afford
- Set your limits for time and money
- Gambling is not the answer to any problem
- Gambling when angry or upset is not a good idea
- Gambling shouldn't interfere with your personal relationships.
The event is being organised by the Industry Group for Responsible Gambling (IGRG), which covers online, amusement arcades, bingo clubs, bookmakers and casinos.
Among the activities taking place during the week is a training programme being run by the charities, GamCare and YGam (Young Gamblers Education Trust) for teachers, university professionals and community workers who work with younger people.
At every gambling venue in the country, responsible gambling literature will be made available to customers, designed to trigger conversations about how to keep gambling fun and safe.
Customers who need further help or information will be signposted to GambleAware, an independent charity which funds research, education and treatment, and is supporting Responsible Gambling Week.
Responsible gambling messages will also be delivered on Facebook, Twitter and Instagram, using the #RGWeek18 hashtag, and on billboard advertisements at London Underground stations.
A dedicated website has been created for the event https://responsiblegamblingweek.org
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