Cheltenham has launched a new campaign to encourage business growth and investment in the town.

The We're Moving to Cheltenham initiative follows the creation of an economic recovery task force and is designed to highlight opportunities in the town and businesses which have been attracted to the area.

It has been developed by Cheltenham Borough Council with Marketing Cheltenham, Cheltenham BID and brand agency ASHA.

Council leader Councillor Steve Jordan said: "Despite the many challenges that COVID-19 has thrown at us, as a local authority we have continued to act and respond as proactively as we've been able to in supporting our community and economy.

"At the same time we've maintained our longer-term vision and ambitions for the town and the We're Moving to Cheltenham initiative is just another example of our commitment to supporting not just the town's recovery, but its continued and ongoing renewal and resurgence as one of the most attractive places to do business in the UK."

Cheltenham's burgeoning cyber-tech community - topped by the proposed £400million Golden Valley Development which includes Cyber Central - has attracted major digital names to the town along with start-ups.

Diane Savory, who chairs local enterprise partnership GFirst LEP and the Cheltenham Economic Recovery Task Force said: "This new We're Moving to Cheltenham campaign is a great demonstration of the kind of bold and imaginative approach that's needed to rebuild business confidence in the town.

"I look forward to continuing to work with colleagues and partners in Cheltenham to support the county's inward investment ambitions and to exploit the many opportunities that Cheltenham and Gloucestershire offer in driving innovation, talent retention and business growth."

Cheltenham BID operations manager Belinda Hunt said: "Here at Cheltenham BID, we've long recognised the need for a vehicle to promote Cheltenham's wider business interests and to attract new investment into the town.

"We're delighted to see the new We're Moving to Cheltenham initiative underway and would encourage businesses across the whole town to support the campaign."