FREE webinar: How do I grow my food and drink business after lockdown?
By Matt Hall | 7th September 2020
As one of the worst affected sectors during lockdown, the food and drink sector needs to understand industry trends quickly to adjust their strategy and grow businesses again.
On September 17, Will Abbott, business coach and strategist at Randall & Payne, will question food and drink sector expert Paul Drabble on the latest industry statistics and demonstrate to businesses they need to act now in order to grow.
Latest research from Marketing Week and E-consultancy suggests that as a result of the pandemic, consumers are changing their buying habits and 55 per cent of SMEs are adapting their strategy to build on this.
This may act as a wake-up call for the 45 per cent who are missing out on the opportunities presenting themselves.
The biggest change in behaviour is the speed of digital adoption with IGD forecasting UK online food shopping will grow nearly 60 per cent by 2022.
The Zoom event will discuss some of the more challenging statistics and give key takeaways to ensure business owners have the tools and knowledge needed to adapt.
Mr Abbott said: "Covid has affected many businesses but perhaps nowhere as significantly as in the food and drink sector.
"The pressure to evolve the business model to adapt to changing buyer behaviour was always there, but the pandemic has moved it from a "should do" to a "must do" if this key part of the economy is going to thrive."
Mr Drabble has more than 20 years' experience working with some of the leading food and drink companies including Cadbury Schweppes, Coca-Cola, Ferrero, McDonalds, Shell, Tesco, British Airways and Exxon Mobil.
He has helped more than 100 food and drink SMEs grow their business.
Mr Abbott has been solving strategic problems for Gloucestershire businesses for more than 25 years, improving their planning, processes and people to deliver profit, growth, value and competitive advantage.
He has won national awards for his client projects and is pleased to be working with progressive business owners.
The event is taking place on Zoom on September 17 from 12.30-1.30pm. To book your place, or for more information visit https://www.eventbrite.co.uk/e/food-drink-industry-experts-share-latest-insights-into-unlocking-growth-tickets-116406873091
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