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Gloucestershire Business News

Former hotel call centre and laundry could be transformed into flats

A vacant Cheltenham town centre industrial unit has been earmarked for conversion into apartments.

The unit. Photo: Google

The Milsom Street site, just off Lower High Street is the subject of a planning application submitted to Cheltenham Borough Council last week.

County-based developers, Clark Holdings, want to turn the two-storey building previously occupied by Rooms Booked Ltd as a hotel bookings office, laundry and maintenance depot, into a collection of apartments.

Planning paperwork explains the reason for Rooms Booked Ltd's relocation: "The hotel business as you can imagine has suffered financial losses over the last three months and is ongoing. With this in mind we are looking to save costs and restructure Roomsbooked Ltd.

The site outlined in red

"In an attempt to save jobs and costs we are moving the staff back into the reception at Central Hotel Cheltenham, using existing space. This is already set up for them as it is the original space used for this business. As we will be using existing space within the hotels we are managing, there will be no additional costs."

The application reveals plans to redevelop the existing site into nine residential flats, made up of seven one-bed and two two-bed flats.

A design and access statement filed with the application adds: "The building was formerly associated with a substantial garage premises on the opposite side of Milsom Street, however this site is currently being redeveloped for residential purposes, and the Unit 2 site is now almost entirely surrounded with buildings in residential use.

Elevations of the proposed development

"As a result the continuing use of Unit 2 as a commercial premises is considered inappropriate, in particular since the business operates on a 24-hour basis, with vehicles accessing and leaving the site at all times in connection with the maintenance and laundry function - this is incompatible with the almost exclusively residential neighbouring uses."

Building work for the project is expected to involve single-storey and two-storey extensions and other alterations including the creation of new door and window openings, enhancement to external areas and a new landscaped car park.

A total of nine car parking spaces will be provided, alongside cycle storage facilities for 10 bikes and a new external bin store.

The applicants believe that the proposed development will make an important contribution towards the ongoing need for additional housing in the Spa town.

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