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Gloucestershire Business News

Forest Green sharing taste of matchday with Ocado link

Fans may not be able to watch football at Forest Green Rovers but they are able to tuck into matchday food after the world's first vegan club joined forces with Ocado.

The League Two high-fliers have teamed up with the online supermarket to make the Plant Devil range available nationwide from today as we head into the second half of Veganuary.

Rovers turned vegan in 2015 with The Devil's Kitchen range launched by club chairman and Ecotricity founder Dale Vince in 2018 with the aim of bringing plant-based food to primary school children and improving nutritional standards.

After expanding into secondary schools, colleges and universities, Devil's Kitchen supplies around 10 per cent of schools nationwide and reached 200,000 school dinners in November.

Mr Vince said: "Kids love the food and football fans from all over the country have been asking if they can get them at home - so we're excited to go nationwide with Ocado.

"Food is such an important issue and veganism is a growing choice - both for our health and the future of our planet - and with Veganuary and Meat Free Mondays bigger than ever, it's time to bring a taste of Forest Green Rovers into homes everywhere."

Ocado customers can order the shiitake mushroom burger - the most popular matchday choice - and Thai green curry burger as well as spicy balls from the Devil's Kitchen range

All products are 100 per cent plant-based and made with pea protein rather than soya, as well as being free of the 14 major food allergens, palm oil, MSG and artificial ingredients.

And the green credentials go further with sustainable packaging and Devil's Kitchen is the first frozen food company to use a compostable film.

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