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Gloucestershire Business News

Forest Green brew fresh idea with drinks deal

Forest Green Rovers have plenty of reasons to raise a glass for Earth Day after signing a deal with craft brewer Brewdog.

The Scottish beer brand has become the official pouring partner of the League Two football club with plans for collaborations on a series of campaigns highlighting the climate emergency and raising environmental awareness.

Initial commitments will see BrewDog plant 10 trees for every goal scored by Rovers with the club's Green Man bar transformed by BrewDog.

Rovers chairman Dale Vince said: "It's fab to welcome Brewdog as the club's latest progressive, climate friendly partner.

"I'm looking forward to working with the guys and drinking some beer together.

"Together, we'll spread the message that while we all need to make changes to save the planet, that doesn't have to stop us doing the things we love, like watching football and drinking beer."

In August, BrewDog became the first carbon negative international beer brand setting out its pledge to fight climate change and have a positive impact on the planet.

The brewer has set out plans to further reduce its carbon offset through its Lost Forest and Buy One Get One Tree initiatives.

Co-founder James Watt said: "At BrewDog we're not only committed to changing the world of beer, but putting purpose and the planet first.

"The last year has been like no other and now is the time for businesses, across all sectors, to show togetherness and endorse change.

"We will continue to push forward with our commitment to sustainability and we're excited to do this in partnership with the fantastic Forest Green Rovers, who continually look to drive change within the football community and further afield."

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