A prime position in what is fast becoming one of Cheltenham's retail hot spots is about to be filled by a trendy fashion brand.

It has been revealed that an Urban Outfitters store is due to open in the town's revamped Brewery Quarter.

The fashion chain generally sells brand names including Levi's, Calvin Klein and Vivienne Westwood as well as vintage cloths and sportswear.

Nearest stores currently are Bristol, Birmingham and Cardiff.

News of its arrival was revealed after the company which manages the Brewery Quarter, Martin Commercial Properties, applied to the borough council for new signage.

It is understood the new store will be in an 8,000sq ft unit and will open in the Autumn.