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Gloucestershire Business News

Well-known fashion brand leaves Cheltenham

If you have read the headline and think this could be bad news for the Gloucestershire - then read on - according to the high street brand it is about positioning itself in the county for growth.

Confused? Then let us explain. Long associated with Cheltenham, the company in question - Weird Fish - has indeed moved its headquarters out of the spa town.

But it has not left the county. Instead it has upped sticks from Rutherford Way, Swindon Village and relocated across the M5 to Tewkesbury where it has found a premises big enough to accommodate its ambitions.

John Stockton, managing director at Weird Fish, said: "We're pleased to announce that we've moved to a new corporate headquarters, just down the road from Cheltenham, in the historic town of Tewkesbury.

"As we celebrate our 25th anniversary this month, the company is forever growing and more space was needed to allow for our continued expansion."

The company currently employs and estimated 40-plus staff at its new headquarters "with plans to recruit more in the future".

Mr Stockton added: "Not wanting to move too far away from our Cheltenham home, we scouted the surrounding area and finding Tewkesbury, with its excellent transport links and purpose-built trading estates, it was the perfect choice.

"We have the opportunity to renovate and brand the 10,000 square foot building in Miller Court to make it bespoke for our needs, including a showroom to present seasonal ranges to B2B customers and a 'mock shop' to plan merchandising and POS (point of purchase) for our 15 stores.

"Our new corporate headquarters will open up more opportunities for growth and an improved working environment."

Weird Fish began life 25 years ago, inspired by walks along a coastal path in Cornish, and has remained synonymous with the great outdoors ever since.

Founded by Doug Tilling the business was subject to a management buy-out in 2010 backed by Piper Private Equity.

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