Agritech incubation and enterprise hub, Farm491, based at the Royal Agricultural University in Cirencester, joins the UK's leading farm machinery, equipment and services show next week.

Taking place at the East of England Showground in Peterborough on January 17 and 18, LAMMA will attract a multitude of agricultural companies to share new launches, pioneering innovations, product displays and demonstrations.

Farm491 looks forward to being a part of the hype at LAMMA, along with a selection of its members including Farm-r (digital machinery trading platform) and DiAgrii (livestock tracking app).

At the show, Farm491 will be sharing information on its recently launched Inspiring Agritech Innovation (IAI) programme. The initiative is based around a series of boot camp style workshops to progress agritech R&D and technology solutions to drive food production efficiency in the UK.

With boot camps starting early in 2018, the IAI initiative by Farm491, sets it sights on facilitating a new wave of agricultural entrepreneurs.

Faced with a growing global population, there is increasing pressure to find new ways of producing more efficiently and there are real opportunities to exploit 'cross-over technologies' not traditionally used in farming to harness food production growth.

This includes areas such as informatics, satellite imaging, remote sensing, meteorology and precision farming.

The IAI programme is in search of aspiring individuals, early stage start-ups or SMEs with a buzzing agritech proposition that needs support and expertise to get it off the ground. By taking advantage of specialist two-day workshops, the innovators will be exposed to a network of invaluable support and mentoring.

Dr Ali Hadavizadeh, programme manager of Farm491, said: "This is the second time we have exhibited at the show and we find it hugely beneficial. It provides us with an opportunity to meet with many forward-thinking, technology focused farmers, students and businesses and really helps us to build our profile.

"The Inspiring Agritech Innovation programme is our latest initiative aimed to foster innovative agritech advancement at startup stage.

"If you're heading to LAMMA with a new concept, proposition or idea that needs support ahead of launch and scale-up, find Farm491 and we can help you on your road to success."

IAI is part financed by GFirst LEP and European Regional Development Fund (ERDF) to provide business support to agritech innovators, start-ups and existing agritech enterprises which have the potential to create jobs and wealth at local and national levels.

To find out more, visit Farm491 at LAMMA Show - you will find the team on stand 707.