Fall in online grocery shopping
By Richard Wright | 18th August 2021
Grocery shopping has steadily returned to pre-Covid ways, with shoppers venturing out to supermarkets instead of ordering online, according to new research.
Analysts Kantar says online grocery sales have fallen by 4% over the last three months.
The data firm registered a fall during the 12-week period to 8th August, compared to the same period in 2020.
The research shows that consumers made an extra 108,000 shopping trips in the last four weeks. Just over 20% of shoppers bought groceries online.
Waitrose was the only major retailer to see sales growth over the 12-week period, with a 0.6% increase in activity. Morrisons saw a decline of 6.2%. Asda sales were down by 4.7p%, Sainsbury's by 2.6%. Tesco was 1.8% lower.
The shift away from online meant home delivery service Ocado's sales fell by 0.7%, its first ever year-on-year decline. But Kantar says Ocado's sales were still 44% higher than 2019.
Prices for groceries have been falling since April, but Kantar says the trend reversed in the last four weeks with inflation of 0.4%, equal to an extra £19 on an average household's annual grocery bill.
Copyright 2021 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.