Skip navigation

Gloucestershire Business News

Fall in sales isn't all bad news for Joules

Fashion retailer Joules saw a fall in first quarter sales as a result of lockdown, but trading was still ahead of expectations.

In the 13 weeks to 30th August, sales at Joules, which has stores in Cheltenham, Cirencester and Gloucester Quays, fell 18 per cent to £39.6 million.

The chain carried out a phased reopening of its stores from 15th June. All 128 stores has reopened by the start of August, with Cheltenham being one of the last to reopen.

Sales through Joules' own online channels surged by 63 per cent in the first quarter, while total online sales including third parties were up 45 per cent, as a result of both increased customer traffic and improved conversion rates.

In-store sales were down 49 per cent, but Joules said they have performed well since reopening. Wholesale sales were down 59 per cent, as many of the retailer's wholesale partners' stores remained closed.

Joules said it was encouraged by performance and is confident that it will be able to adapt to changing customer behaviour, despite the uncertainty of the coming months, heading into the Christmas trading season.

Related Articles

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, October 30 Image

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, October 30

The latest important news and updates from across Gloucestershire as the coronavirus crisis continues.

Couple ordered to pay back £275k after selling drugs from hairdressers Image

Couple ordered to pay back £275k after selling drugs from hairdressers

A couple who used a hairdressing salon as cover for dealing heroin and cocaine have been ordered to repay £275,000 by a judge at Gloucester Crown Court.

Clarkson Evans plans to build new Gloucester HQ Image

Clarkson Evans plans to build new Gloucester HQ

Staverton based electrical contractor Clarkson Evans has purchased three and a half acres of land on Anson Business Park, Gloucestershire.

Gloucestershire flying school launches pilot honours degree Image

Gloucestershire flying school launches pilot honours degree

Staverton based Skyborne Airline Academy trainees will now be able to complete an undergraduate honours degree during their pilot studies.

Copyright 2020 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.