Garden machinery e-commerce business Mowers-Online.co.uk has been sold to entrepreneur Steve Williams in a seven-figure deal.

The Mowers Online platform, owned by Gloucester Business Park-based Cheltenham Mowers Ltd, is a long-standing family business and has been run for more than 20 years by Jonathan Heasman.

Corporate finance specialists The GS Verde Group advised new owner Steve Williams on the purchase, who has extensive experience in buy and build growth strategies, having recently sold his logistics business that he grew from start-up through acquisitions.

The acquisition of Mowers Online is the first in Mr Williams' new buy and build strategy. Mr Williams plans to build a group of businesses, with the capacity to provide a comprehensive online, wholesale and retail offering.

He said: "I am delighted the opportunity to acquire a reputable business such as Mowers Online has presented itself. The business has been brilliantly run by Jonathan and his team over the years, and we are looking forward to building on its success.

"I would like to thank the GS Verde Group, HSBC and those who helped to get this deal completed. We are excited for the future and with the support of our advisers, are actively looking for further acquisition opportunities to build this new group of businesses".

The deal was advised on by The GS Verde Group, with funding provided by HSBC UK. The vendor was advised by accountants Francis & Co.