Ecommerce sales boost Royal Mail, Facebook and more
By Sarah Wood | 9th September 2021
Ecommerce sales in the UK nearly doubled in 2021, according to new research.
The research by Dext Commerce shows just how much British businesses are digitising their operations and sales through platforms like Amazon, Shopify and Deliveroo.
To support the growth in ecommerce, there has been a big increase in digital advertising spend. UK business advertising spend on Google and Facebook grew 2.5 times between 2018 and the end of 2020, with average spend per transaction at £1,067 (Google) and £870 (Facebook).
Royal Mail saw business spend increase by over four times business between 2018 and 2020, while Fedex rose to be the UK's second most favoured logistics solution, experiencing a ten-fold increase in spend.
Deliveroo saw growth triple between 2018 and 2020, making it the number one delivery enablement platform for UK hospitality and takeaway businesses. Despite that, it was Just Eat that grew fastest - with spend increasing by 3.5 times between 2019 and 2020.
Unsurprisingly, Zoom saw an 11-fold increase in spend registered with British businesses between 2018 and 2020, but that increase has dwindled as more people have returned to the office.
Adrian Blair, CEO of Dext, said: "Millions of businesses now sell via ecommerce platforms like Amazon and Shopify.
"Dext Commerce solves two key pain points: getting standardised data, line by line, from multiple sources; and ensuring digital sellers accurately calculate how much tax to pay in different markets."
Dext Commerce was launched to help simplify sales data for a growing number of digital businesses selling through ecommerce platforms.
Ecommerce sales in the UK and US comprised accounted for around 35 per cent of total retail sales in 2021, nearly doubling in the UK.
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