Julian Dunkerton has engaged in another battle for power - this time at his showpiece properties in the centre of Cheltenham.

Fresh from wrestling back control of Superdry in April, Mr Dunkerton has now lodged a bit for an increase in power for his Promenade properties.

Plans lodged with Cheltenham Borough Council by Dunkerton Properties LLP show that the electricity supply to the properties at 125-127 The Promenade is not good enough.

The properties are currently undergoing renovation after a previous planning application to turn the existing office space into hotel accommodation was approved.

That application saw the properties at 125-127 "combined" with Dunkerton's other properties at 131 and 133 The Promenade to create a significant hotel and bar offering.

And that all means that the current sub-station that is located at the rear of 125 is not able to meet the power needs of the buildings it serves.

Information submitted with the planning application said: "Due to the number of developed properties in this area of Cheltenham which are served by electricity form the substation in the rear of 125 Promenade, there has been an ever increasing demand for electricity which the existing substation cannot now fully meet.

"The existing substation cannot be upgraded due to its location and therefore Western Power have been seeking a location for an additional substation site.

"In order to avoid the considerable disruption that is likely to be incurred by road work excavations and street/lane closures in the centre of Cheltenham, Western Power seek a site that is as close to the existing substation in 125 Promenade as possible.

"This location at the rear of 125 and 127 Promenade is regarded as ideal and practical from an electricity supply viewpoint."

The plans, which were validated by the borough council last week will now go to consultation.

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