More possible bad news for Gloucester Quays, Cheltenham and Cirencester high streets, as White Stuff announces significant job cuts.

The fashion retailer is reportedly set to make redundancies at its head office, in an effort to prepare for a reduction in demand and opening hours due to the ongoing coronavirus crisis, as reported by Retail Gazette.

White Stuff has over 1500 employees across 120 UK stores, and has told sales and head office staff it is starting a consultation on potential job cuts.

It is not yet known how many jobs are likely to go, but they company has said it will be a significant number. Like many retailers, it has been hit hard by the coronavirus pandemic and expects trading to continue to suffer follow the lockdown.

It said cutting jobs now will help ensure all of its stores can continue to trade. Following lockdown, it is likely stores will open for shorter hours and have less customers, meaning they need fewer staff.

White Stuff had already announced it was placing some head office roles into consultation in a bid to restructure its business before the pandemic.