Cult Hotels ahead of the social distancing trend
By Rob Freeman | 24th July 2020
Superdry co-founder Julian Dunkerton can hardly be accused of not being on trend and his latest venture is right up with the times - complete with social distancing built in.
The latest arrival in his Lucky Onion portfolio of Cotswolds hotels and restaurants is a new concept in contactless hotels.
First of the Cult Hotels to open its doors is newly-refurbished The George in Cheltenham which consists of five Grade II listed Regency townhouses with 46 bedrooms.
Original features are weaved in with modern touches and practical elements such as automated check-ins as hotel focuses on having as few touch points as possible for guests.
With a well-stocked pantry for guests to access day and night, Cult Hotels aims to target an urban crowd which values design and exploration.
Rooms - which are classified as Edgy, Urban, Cool and Culture - start from £90.
The Lucky Onion Group's hotels, bars and restaurants - The Wheatsheaf Inn in Northleach, No.38 The Park in Pittville and Cheltenham's 36-bedroom No.131 The Promenade - have reopened after coronavirus restrictions.
The George, Wheatsheaf and No.38 all offer dog-friendly rooms.
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