Skip navigation

Gloucestershire Business News

Cult Hotels ahead of the social distancing trend

Superdry co-founder Julian Dunkerton can hardly be accused of not being on trend and his latest venture is right up with the times - complete with social distancing built in.

The latest arrival in his Lucky Onion portfolio of Cotswolds hotels and restaurants is a new concept in contactless hotels.

First of the Cult Hotels to open its doors is newly-refurbished The George in Cheltenham which consists of five Grade II listed Regency townhouses with 46 bedrooms.

Original features are weaved in with modern touches and practical elements such as automated check-ins as hotel focuses on having as few touch points as possible for guests.

With a well-stocked pantry for guests to access day and night, Cult Hotels aims to target an urban crowd which values design and exploration.

Rooms - which are classified as Edgy, Urban, Cool and Culture - start from £90.

The Lucky Onion Group's hotels, bars and restaurants - The Wheatsheaf Inn in Northleach, No.38 The Park in Pittville and Cheltenham's 36-bedroom No.131 The Promenade - have reopened after coronavirus restrictions.

The George, Wheatsheaf and No.38 all offer dog-friendly rooms.

Related Articles

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Tuesday, August 11 Image

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Tuesday, August 11

The latest important news and updates from across Gloucestershire as the coronavirus crisis continues.

Versarien remains optimistic after reporting loss Image

Versarien remains optimistic after reporting loss

Versarien chief executive Neill Ricketts expressed "optimism and confidence" despite reporting a £4.7million pre-tax loss.

Debenhams announces 2,500 jobs to go Image

Debenhams announces 2,500 jobs to go

Debenhams is cutting 2,500 jobs from stores and warehouses in a move it says was giving the company "every chance of a viable future".

Kohler Mira put shirt on Cheltenham Town again Image

Kohler Mira put shirt on Cheltenham Town again

Cheltenham Town have agreed a two-year extension for Kohler Mira to remain as the club's shirt sponsors.

Copyright 2020 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.