Forest Green Rovers have taken to the seas for inspiration for a new third kit that is modelled on the design of a boat named in honour of the late Australia Zoo founder and TV star Steve Irwin.

Rovers released home and away shirts earlier this month, made partly from bamboo fibres, featuring the green and black colour scheme introduced by Ecotricity founder Dale Vince.

The latest shirt - also part made from bamboo -  will be raising funds for Sea Shepherd, the international marine wildlife conservation organisation.

And the design is a nod to what the club call "the razzle dazzle camouflage paint job on Sea Shepherd's flagship vessel, the Steve Irwin - devised to bamboozle on the high seas."

Whether, Rovers fans will be saying "Crikey!" in a nod to the world-renowned Australian environmentalist and TV personality Steve Irwin, remains to be seen.

Established in 1997, Sea Shepherd's mission is to end the destruction of habitat and slaughter of wildlife in the world's oceans in order to conserve and protect ecosystems and species.

Forest Green Rovers will be wearing the kit in cup matches this season - and all proceeds from sales worldwide will go directly to Sea Shepherd.

Rovers chairman Dale Vince is a patron of Sea Shepherd, and the charity have displayed their skull and crossbones logo on Rovers' shirts since 2014.

According to the club: "The new kit's maiden voyage will be FGR's Carabao Cup game against Charlton Athletic on August 13."

Dale Vince, Chairman, Forest Green Rovers said: "Sea Shepherd are an amazing organisation.

"They've dedicated so much, often taking great risks - been shot at, had boats rammed and sunk - in the fight to save the lives of whales and marine life more generally.

"They prove that peaceful direct action, with emphasis on the action - gets results. This new shirt is to celebrate and support their work."

Rob Read, Chief Operations Officer, Sea Shepherd UK, added: "I can't thank Dale and Forest Green Rovers enough for this hugely generous support for Sea Shepherd's marine conservation campaigns.

This striking new FGR shirt launches during our latest campaign in the Faroe Islands, exposes to the world the continued barbaric hunting of over 800 pilot whales and dolphins each year and our work, with targeted new pressure tactics to end these hunts.

"Back here in the UK the proceeds from the sale of the shirts will also be used to both upgrade our fleet of small boats used in particular on our rapidly developing 'Ghostnet Campaign' and on equipment for our 'Marine Debris Campaign'.

"So, many thanks to all FGR and Sea Shepherd supporters who buy one of these shirts. Your support really will help protect the oceans - and you'll look very cool too!"