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Gloucestershire Business News

Council looking for leader to market Gloucester

Gloucester City Council is advertising for someone to lead the future of destination marketing for the city.

The advert for the tourism and destination marketing manager puts the salary for the 18-month contract at between £38,814 and £43,663.

It follows a report into The Future Marketing of Gloucester which proposed a "place marketing team" within the council following the collapse of Marketing Gloucester.

Marketing Gloucester was declared insolvent in February owing nearly £1million after chief executive Jason Smith and fellow director Richard Brooks were sacked at the end of 2019.

The job advert says: "In the next 18 months Gloucester faces the challenge of emerging from the Covid crisis and re-establishing itself as a destination of choice for visitors to the region.

"We want to communicate that Gloucester is open for business as a high-quality destination for visitors to enjoy world-class sports and heritage, unique culture and retail - all within a first-rate public realm.

"The city already has exciting plans for socially-distanced events and festivals this year and a new public square the size of Leicester Square will open in 2021, as well as ambitious development in and around the Cathedral."

The advert states that the role will work alongside a Marketing Steering Board - another recommendation of the report compiled by Steve Brown, who was brought in as interim managing director, and presented to the council's overview and scrutiny committee earlier this month.

The advert said: "Whilst managing the Destination Marketing team in Gloucester you will oversee the development of the brand narrative for Gloucester, working with brand and design agencies.

"You will develop strategic partnerships and co-ordinate the work of the city in relation to destination marketing."

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