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Gloucestershire Business News

Cotswolds public art trail offers 21 exclusive host partnerships

Gloucestershire businesses are being invited to partnership with the new Cotswold's Kingfisher Trail 2021 - the only leisure and tourism initiative taking place across the region this year.

Launching in spring and running into early autumn, it aims to provide residents and visitors alike with an accessible and free outdoor activity.

Organised by leading conservation organisation Cotswolds National Landscape, the trail will encourage people to explore an accessible public art trail, made up of giant artist designed kingfisher sculptures.

The organisation has appointed 21 talented local artists to design and decorate each of the giant sculptures and is now on the look-out to secure host venues and locations for all of the large-scale kingfisher models.

In fact, 20 models will be positioned at well-known attractions and destinations, whilst the 21st model is the extra special Flying Kingfisher, which will fly into a new location every two weeks for the duration of the trail.

And Cotswolds National Landscape are asking local businesses if they could give this glorious artwork a temporary perch.

The Severn Trail is almost complete with an eclectic range of prestigious host venues and destinations taking part, including Slimbridge Wetland Centre, Sudeley Castle and Stroud Town Council in the west of the region, whilst Tetbury Town Council and Relish Catering have swooped in on the east.

Gary Haseley-Nejrup, general manager at Slimbridge Wetland Centre said: "We are delighted to host a Kingfisher model, particularly as Slimbridge Wetland Centre sits on the edge of the estuary of the River Severn and is home to a family of kingfishers in our wetlands."

A mobile app is also being developed to promote each of the 21 kingfishers and their host locations, alongside a printed guide to help trail users navigate the complete trail and visit each of the host venues, along both the Severn and Thames routes.

With just seven kingfishers still searching for their host homes, could your venue or attraction benefit from increased awareness?

The Kingfisher Trail, Cotswolds 2021 is a readymade visitation driver and comes with a raft of PR and marketing benefits, aimed at increasing footfall, enhanced social media engagement, and ongoing awareness of your business or destination.

There are two models sizes available, the large 5ft model and the medium 3ft model, and all sculptures come with a raised plinth, personalised plaque of your choice and efficient delivery and final collection for the public auction in October, with sale proceeds contributing to the sustainable conservation and education across the Cotswolds National Landscape.

For more details and to get involved, please contact Mel Jones at melanie@encorepr.co.uk or visit www.kingfishertrail.org.

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