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Gloucestershire Business News

Cotswold town’s high street to harness the power of digital

A Cotswold market town is putting its businesses under the online microscope to boost high street sales.

Through the town's business forum, Chipping Campden will be putting itself under the scrutiny of the social media platform Maybe*.

A Business West business breakfast networking meeting on June 26 at the Cotswold House Hotel will be hearing from Maybe*'s commercial director, Nigel Jobson.

Mr Jobson will talk about how more customers can be attracted to the high streets of small towns like Chipping Campden.

Michael Allchin, the town's mayor and Campden Business Forum member, said:

"Our High Street here is quite different from a big town whether it is Cirencester or Gloucester or Cheltenham.

"We have the Co-op and One Stop, but everything else is independent stores.

"For a small market town, we have got some challenges, in that all the shops are physically small. We were worried a couple of years ago about losing our butcher but that was resolved.

"Now, we are very concerned about losing our Post Office, our bank and our cash machine."

Overall, we are an attractive alternative shopping destination, with an interesting array of high quality stores, including Robert Welch, Sam Wilson, Harts silversmiths, two jeweller designer makers, a hat designer maker, and bespoke printer-stationery maker.

Mr Jobson will be telling traders and businesses how they can get more customers coming to Chipping Campden to shop there.

Polly Barnfield, Maybe* chief executive, said: "The value of 'place' is vital to market towns like Chipping Campden. They represent the individuality and charm that we all seek.

"The challenge is they need to learn how to punch above their weight and tell their story through digital channels to get the attention they deserve from increasingly busy and distracted customers, and in turn become the sum of their digital parts."

To book a place for the Business West networking breakfast at the Cotswold House Hotel on Wednesday June 26 visit Eventbrite.

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