Social media, marketing experts and dignitaries from Tetbury gathered to mark the launch of a new plan for the town aimed at boosting visitor numbers.

More than 80 guests gathered at the town's Goods Shed to view the unveiling of a new website, logo and strategy for promoting Tetbury.

Social media marketing business #WDYT (What do you Think?) joined forces with Visit Tetbury and businesses from the town to help get the right messages across to potential visitors.

Alison McKay, a branding consultant, presented a new brand story for the Cotswold town which included a collection of images, logo and a range of ideas on how to promote Tetbury and a new website, visittetbury.co.uk.

Sandra Ball, Mayor of Tetbury, said: "This is a fresh way to talk about Tetbury using a collection of images, words and story ideas. If we all tell the same story, it will add up to a much more powerful image for Tetbury. And that means more awareness, more impact... and more visitors.

"We are delighted to bring together every business in the town and get them working together to promote Tetbury through social media and the #WDYT campaign.

"One of our retailers, Henrietta's House, has already seen a 967 per cent increase in followers as part of this campaign."

Polly Barnfield OBE, Founder and CEO of Maybe* and the #WDYT campaign, said: "We're thrilled to bring our hugely effective formula to a successful market town to ensure Tetbury has the highest digital presence possible. Customers are online so it's imperative that every business is too.

"The #WDYT campaign is all about enabling local high streets to use social media to attract more visitors, and we're delighted to help Tetbury launch their Visit Tetbury campaign. It's really great to see a small market town be so proactive."

The #WDYT session looked at best practice case studies, how to get the most from social media and a live launch of a new social media campaign involving businesses in the room.

Representatives attending the event included Whatley Manor, the Post Office, Westonbirt House and Tetbury Music Festival as well as many other high profile local independent retailers and businesses.

Visit Tetbury is the organisation responsible for promoting Tetbury - the Cotswolds second largest town - as a tourism destination. It is funded and run by Tetbury Town Council.