A mobile phone game created in the Cotswolds is taking over the world.

Roller Splat, created by Cirencester-based Neon Play is topping the free download charts in the United States, ahead of YouTube, Instagram, Snapchat and Netflix.

The game sees the user swipe to send a paintball through a clean white maze with each level completed once the maze is fully painted.

It's proven to be a smash hit with mobile users across the planet and is currently the number one download in a staggering 36 countries.

Neon Play CEO Oli Christie couldn't hide his delight at being crowned number one.

"We are very, very happy to see it up there," he said. 

"We are working with one of the best developers on it and thought the game had potential but the speed it has got there has been surprising.

"We have a board in the office with it's position in various countries and there was a great deal of excitement when it got to number one."

Neon Play has a full-time staff of 17, all of whom are encouraged to think creatively and come up with new ideas on a regular basis.

And the idea for Roller Splat came thanks to one developer who has joined the company after studying computer game design at the University of Gloucestershire.

"We have what we call a hackathon in the office where we have one day to think of new ideas and one guy had this idea," Christie added.

"It was one guy's idea but our team helped develop it from there. We tested it, improved it with the great team we have.

"It's now number one download in 36 different countries and there are hopefully more to come.

"The challenge is always having the ideas and innovating from there. This game is super simple but it's relaxing to play and that's what makes it enjoyable."

Neon Play was founded by Christie in 2010 after he spotted a gap in the market for iPhone games and within two years the company had achieved a staggering 60million downloads.

And Christie says this latest success story proves that location doesn't matter when it comes to making it on a global level.

"It's been a journey full of ups and downs from our first success with a game called flick football that was ahead of Angry Birds in the charts at one stage," he said.

"We create what we call hyper-casual games and have a number of others out there as well. One called Buca and another called Soccer Kick.

"What this proves is it doesn't matter where you are based to be successful in a market like this. We are seriously chuffed to be where we are in the charts."

Roller Splat can be downloaded from the App Store or from Google Play.