Upmarket women's fashion retailer Coast has gone into administration, putting 300 jobs at risk.

The retailer has a concession in Cavendish House in Cheltenham. The collapse means the immediate closure of its 24 stand-alone stores, as reported but the BBC.

Rival retailer Karen Millen,which also has a store in Cheltenham, has bought some parts of Coast, meaning the website and department store concessions will keep trading.

About 600 staff will transfer to Karen Millen, but the remaining 300 workers now face an uncertain future.

Coast is thought to have been hit hard by the collapse of House of Fraser earlier this year. The retailer has concessions in many House of Fraser stores and was owed millions by the chain. It has also been hit by lower demand for occasion wear.

Karen Millen said it is confident of being able to boost sales of Coast's premium womenswear ranges in department stores and online.