Christmas sales soar at Aldi
By Matt Hall | 5th January 2021
German supermarket chain Aldi has revealed record festive performance, with sales rising 10.6 per cent year-on-year in the four weeks to December 24.
Aldi, Britain's fifth largest supermarket with an 8 per cent market share, said it has seen boosted demand for its premium products as well as beers, wines and spirits.
It sold 4.5 million bottles of champagne, sparkling wine and prosecco in the run up to Christmas.
The business added that it had seen strong growth in its online wine and Specialbuy offering, with sales in December up 75 per cent on the previous year.
Giles Hurley, chief executive officer at Aldi UK, said: "We had a record Christmas with unprecedented demand for our award-winning products as customers pushed the boat out more than ever before.
"We are expecting significant sales growth this year as we open new stores and bring Aldi to more locations across the UK. With the vast majority of our grocery products now coming from British suppliers, our growth will lead to additional jobs and investment in our UK supply chain."
Aldi currently has more than 900 stores across the UK, with plans to open an average of one new store a week before 2025.
Meanwhile, Aldi recently announced it would spend an additional £3.5bn a year with British suppliers by 2025 as part of its expansion plans.
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